A label for experts

1,000 people on your email list in 6 months. From YouTube.

Or you walk away free. In writing. For coaches, therapists and consultants whose clients are 40 to 65.

See if you qualify 3 minutes · nothing to pay
Victorix: The 1% Morning Rule
345,687 viewsVictorix
Bowie Jackson: How To Make An Advanced Trading Journal
421,828 viewsBowie Jackson
Vellora: 10 Chinese Skills That Give You an Unfair Advantage
370K viewsVellora
Senne Jackson Short
166M views

The roster · October 2026

Views = how many times people watched. Subscribers = people who chose to follow the channel.

3.6Bviews across the label
3.34Msubscribers across the label
$9,527YouTube payouts in one month (Aug 2026, three channels)

01 / 06Apply

See if you qualify

Senne reads every application and replies within 48 hours. Qualify and you get a free channel plan.

1 of 3 · Your work

Who are most of your clients? Required

02 / 06What we handle

You record. We do the rest.

About 2 hours of your time a week.

  1. 01

    Strategy and ideas

    Topics picked from what already works in your field.

  2. 02

    Scripts in your words

    Your method, your cases. Nothing goes out without your OK.

  3. 03

    Editing and thumbnails

    The packaging that took our channels from 0 to 1M+ views.

  4. 04

    Every signup tracked

    Each video gets its own link. You see which ones fill your list.

03 / 06The roster, up close

Case studies

Channels we built and run ourselves. Expert client results will be added here as they come in.

How to read this: “345,687 views” means the video was watched 345,687 times. “12.8× the channel’s usual” means it got 12.8 times more views than that channel’s typical video. Numbers from YouTube, 4 Oct 2026.

TEL 001Case studyLong-form

Victorix

0→1.4M

Views in 5 months. 6,200 subscribers. Built from zero for an adult audience.

The 1% Morning Rule (opens YouTube)
The 1% Morning Rule345,687 views 12.8× the channel’s usual
Carry Yourself Like a King (opens YouTube)
Carry Yourself Like a King229,862 views 8.5× the channel’s usual
Stop Working So Hard on Your Job (opens YouTube)
Stop Working So Hard on Your Job156,842 views 5.8× the channel’s usual
Act As If You've Already Won (opens YouTube)
Act As If You’ve Already Won97,578 views 3.6× the channel’s usual

TEL 002Case studyLong-form

Bowie Jackson

70×

His best video vs his channel average. Bowie is Senne’s brother. We worked with him on format and packaging. His top four long-form videos: 52,658 to 421,828 views.

How To Make An Advanced Trading Journal (opens YouTube)
How To Make An Advanced Trading Journal421,828 views 70× the channel’s usual
My Complete Trading Strategy (opens YouTube)
My Complete Trading Strategy84,626 views 14× the channel’s usual
Quarterly Theory Simplified (Full Course) (opens YouTube)
Quarterly Theory Simplified (Full Course)83,998 views 14× the channel’s usual
How To Make a Trading Playbook (opens YouTube)
How To Make a Trading Playbook52,658 views 8.8× the channel’s usual

TEL 003Case studyLong-form

Vellora

0→1.7M

Views in 5 months. 19,500 subscribers. Built from zero: niche, format, scripts, voice and thumbnails. Its videos send viewers to its own email signup page.

10 Chinese Skills That Give You an Unfair Advantage (opens YouTube)
10 Chinese Skills That Give You an Unfair Advantage370K views 4.6× the channel’s usual
How to Become Dangerously Self-Educated (opens YouTube)
How to Become Dangerously Self-Educated340K views 4.3× the channel’s usual
How Chinese Students Got Addicted to Studying (opens YouTube)
How Chinese Students Got Addicted to Studying264K views 3.3× the channel’s usual
How Chinese Students Have Time For Everything (opens YouTube)
How Chinese Students Have Time For Everything263K views 3.3× the channel’s usual

TEL 004Case studyShorts

Senne Jackson

3.6B

Views and 3.3M subscribers. Top Short: 166M. Where Senne learned what makes people stop scrolling and click.

Short with 166M views (opens YouTube)
166M views
Short with 98M views (opens YouTube)
98M views
Short with 87M views (opens YouTube)
87M views
Short with 75M views (opens YouTube)
75M views
Short with 65M views (opens YouTube)
65M views
Short with 64M views (opens YouTube)
64M views

TEL 005Your channel

Next signing

The roster is growing. The next channel on it could be built around your work.

See if you qualify

04 / 06The deal

We only earn when you do.

Upfront

$0

A typical agency retainer is $7,500 a month, win or lose.

The split

50/50

Of what the YouTube channel earns: its ad money and the sales that come through its own links. Clients from Instagram, referrals, your website or anywhere else stay 100% yours.

The guarantee

1,000

Signups in 6 months, or you walk away free with a copy of every email the channel collected. In writing. Why we can offer it: every video sends viewers to a signup page with its own tracked link.

A typical agency vs The Expert Label
TermTypical agencyThe Expert Label
Upfront$7,500 a month$0
Who carries the riskYouUs
How they get paidRetainer, win or loseHalf of what the channel earns
Clients from other platformsOften wants a cutStay 100% yours
Senne and Bowie Jackson
Senne, founder · Bowie, TEL 002

05 / 06About the label

Experts know the most. Few get found.

Senne grew his own channel to 3.3 million subscribers and 3.6 billion views. Now he builds channels for experts, the way a record label builds artists: you bring the craft, the label brings the reach.

He’s 17. Until he’s 18, a parent co-signs every agreement.

Email Senne directly

06 / 06Questions

Before you apply

What exactly do you take half of?

Only what the YouTube channel earns: YouTube’s ad payouts and the sales that come through the channel’s own tracked links. Every video gets its own link, so it is always clear what came from YouTube. Clients from Instagram, TikTok, referrals, your website or your existing practice stay 100% yours.

What’s the catch?

We take half of what the channel earns. Nothing upfront, nothing from your existing business.

Who owns the channel?

We run it under the label. You’re a manager from day one, approve everything, and earn half of what it makes.

Will it sound like me?

Yes. Your method, your cases, your words. Nothing goes out until you approve it.

My board or ethics code has rules.

Our script rules follow the AAMFT, ACA, APA and NASW codes. No client material. Your lawyer and board have the final word.

Who do you turn down?

Anyone without a credential or 10+ years in the field, nothing to sell yet, or no wish to be on camera.

Why YouTube?

85% of Americans aged 50 to 64 use it. An ad stops when the money stops. A video keeps working for years.

Does applying commit me to anything?

No. If it’s not a fit, we’ll tell you why.

TEL 005Your channel

Let’s build your channel.

Three minutes to apply. Senne replies within 48 hours.

See if you qualify